Why You Need "Offer Control"

We know that Black Book Trade Values are usually spot on. Black Book is not influenced by pressure from other entities to adjust the dollar amount that the Valuation Engine returns on a car. There are circumstances that cause a Trade Value to be other than what the car is worth. One such circumstance is the Volkswagen diesel scandal on 2015. When the news broke diesel owners across the country brought there cars to stores to get a trade-in. If there were automated portals available back then (We launched our first portal in 2016) those portals would likely have seen the brunt of the vehicle unloading. Why not ..its fast and convenient and dealership are obligated to honor the certificates printed. At the time of the scandal, Kelly Blue Book offered a press release saying they were not going to adjust the trade value for the affected models because it was “to early to tell”. Using an automated purchase portal would have been disastrous for dealership to be caught in an immediate price shift without the means to correct for it.
So here’s the bottom-line. If there is an automated system in place there also has to be an emergency brake to catch the “run away train effect”. Being able to get on the website admin page and place a “Call us for more information” note prevents the trouble from starting in the first place.
There are also two major side benefits outside of checks and balances and those are inventory control fine tuning. If you have to many of any make or model on the lot Offer Control let you adjust upward your offer. And conversely if you know you can sell more of any make and model then Adjust upward the offer to match. Offer Control as the name implies gives you control of the offers you let out.